SimpleChain connects everything that drives your logistics — with everything that surrounds it. End-to-end orchestration instead of firefighting.Powered by AI Agents & Intelligent Automation
Most logistics teams don't fail — they succeed just enough to stay stuck. Data lives in silos. Business logic is scattered across systems. Integrations multiply with every new partner. Each problem feeds the others.
The pattern is clear: rip-and-replace is unaffordable, yet the current chaos is unsustainable. Top performers have found a third way — an intelligence layer that unifies data, orchestrates processes, and connects systems. It elevates legacy investments into the AI era.
Our Solution
The Logistics Intelligence & Orchestration Platform
One platform. Three capabilities. Each solves part of the problem.
Clear accountability. Faster decisions. Instant clarity when things go wrong.
Faster exception handling. Fewer manual handoffs. Consistent execution across teams.
No middleware licensing. One skill set. Add partners in days, not months.
Technical Foundation
Enterprise-grade infrastructure. Built for scale. Secure by design.
Azure-powered. European data centers. Microservices architecture.
OAuth 2.0 authentication. Pen-tested annually. Your data stays yours.
Graph API. Full documentation. RESTful endpoints. MCP protocol.
MongoDB + PostgreSQL. Event-driven. Canonical data models for AI agents.
Your data stays yours. Not used for training. Context-aware agents.
Every protocol: REST, FTP, EDIFACT, AS2, SOAP, and more.
The ERP says shipped. The WMS says pending. The carrier says delivered. Your people spend hours figuring out what's real. Customers call. You guess.
Everyone talks about data quality. Nobody talks about the real problem: your systems have no shared truth.
A digital twin ends the guessing game. One language for all systems. One data model. Real-time sync.
Digital Twin
Real-time synchronization across every system
Every order, shipment, and carrier interaction normalized into one unified model — regardless of source format. Changes in one system automatically reflect across the entire logistics chain.
Every order, shipment, and carrier interaction is normalized into one unified model — regardless of source format. This means your ERP speaks the same language as your WMS, TMS, and carrier APIs. Changes in one system automatically reflect across the entire logistics chain.
Data Access
Our graph-based architecture lets you traverse your entire logistics model — from any starting point, in any direction. Ask SIM any question — it knows how to navigate.
"Where's my shipment?" → Order → Shipment → Handling Unit
"What's on that tour?" → Tour → Group → Shipment
"Why is this export stuck?" → Export → Item → Shipment
Click a role to see the navigation path →
Freedom
"One platform for everything." Fully integrated, nothing to worry about. Like a snow globe — everything inside is beautiful.
Then reality hits: Features are missing. Your systems don't fit. And getting out? Proprietary formats, locked data. That beautiful snow globe? A prison. Lock-in.
No Vendor Lock-In. No Rip-and-Replace.
New location through M&A? They bring their own systems? No problem — we connect their environment, plug and play. SimpleChain unifies.
Your 20-year-old WMS? Runs our AI agents.
Your custom ERP? Gets real-time insights.
SimpleChain lifts ALL your systems into the AI era — and protects past investments.
765 rules. 650 enrichments. 35,000 lines of code. At a single customer. Scattered across ERP, WMS, TMS, customs. Undocumented. Duplicated.
Everyone talks about the big systems. Nobody talks about what holds them together.
This isn't peripheral logic. This is YOUR business. The rules. The decisions. The exceptions. Three paths to automation — each does what it does best.
Automation
SimpleChain doesn't just manage your data — we drive your business processes.
At every step of every process, we can intervene: enrich data, validate, transform. Exactly when the process needs it. Not before, not after.
The Status Quo: Your ERP suddenly runs customs clearance interfaces. The WMS handles internal billing. The TMS checks sanction lists. The customs system does... whatever else got bolted on. Scattered across 5+ systems. Undocumented. Duplicated. Unauditable.
We call them Activities — automated actions triggered along your processes. Data Rules for standard logic. Code for complex operations. AI Agents for intelligent decisions.
The 90% Solution
Point-and-click business logic for 90% of your requirements. Your logistics experts configure — no IT ticket required.
When You Need Full Control
For everything that needs code: complex algorithms, arcane data formats, external APIs, performance-critical batch operations.
Let AI Handle the Judgment Calls
For decisions that can't be cast into rules. What would otherwise require human judgment — automated through good prompts and the right data.
Your top experts spend 2-8 hours on a single problem. They can't be in five places at once. A 3 AM problem waits until morning.
Everyone talks about AI risks. Nobody talks about the biggest risk: not scaling thinking while your competitors do.
AI doesn't replace experts. AI multiplies them. Thinking on demand. Context on demand. Guidance where humans can't be.
The AI Layer
Native AI capabilities — not bolted on, but built into every layer. Three AI modes multiply what your people can do.
Supports your top performers by surfacing critical insights in real-time.
SIM alerts you before customers call.
Guides your broader team through complex processes and prevents errors.
SIM guides you through complex decisions.
Handles trusted, routine decisions autonomously to free up human capacity.
SIM handles routine. You focus on exceptions.
Transparent. Explainable. Trustworthy.
Real Live Examples
Expert Empowerment
The top 5% of your team — the ones who actually know what they're doing — spend 80% of their time on analysis that software should do. That's not a productivity problem. It's a margin leak.
Before SimpleChain: Your logistics experts spend 2-8 hours investigating a single shipping error. After SimpleChain: SIM surfaces the problem, shows the context, and suggests the fix. Your expert makes an informed decision in 15 minutes.
Team Guidance
Not everyone is an expert — and that's the point. Dispatchers, data entry, operations staff: they need guidance, not training. An AI that watches over their shoulder catches errors before they become customer complaints.
Practical Use Case
Add one carrier: 5 new integrations. Add one warehouse: 8 more. Traditionally an IT project — IT budget, IT resources, coding focus. But who actually understands how your business runs? Not IT. Your logistics experts, dispatchers, customs specialists — the doers. SimpleChain puts them back in control: AI handles the grunt work. The doers model it themselves.
Not Theory
We'll reach out for a brief conversation. If there's interest: a live demo, with your own data if you'd like – so you can see directly what SimpleChain means for you.